I'm not so sure that I trust "coffeestrategies.com" (to me, a random stranger on the internet with an apparent anti-Starbucks agenda) more than I trust "Jonathan Stark" (to me, a random stranger on the internet with an apparent pro-Starbucks agenda)...
I'll say this: if it's truly a corporate sponsored viral marketing campaign, it's a very good one. I'm not convinced by this random blog post though that this isn't just someone genuinely doing what he says he's doing.
The cached client* page is still visible when I checked it. Starbucks is there. Somehow they removed it after the story came out. Let's see, it must be coffeestrategies' fault.
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I'm not so sure that I trust "coffeestrategies.com" (to me, a random stranger on the internet with an apparent anti-Starbucks agenda) more than I trust "Jonathan Stark" (to me, a random stranger on the internet with an apparent pro-Starbucks agenda)...
I'll say this: if it's truly a corporate sponsored viral marketing campaign, it's a very good one. I'm not convinced by this random blog post though that this isn't just someone genuinely doing what he says he's doing.
http://jonathanstark.com/blog/2011/07/14/broadcasting-mobile...
The cached client* page is still visible when I checked it. Starbucks is there. Somehow they removed it after the story came out. Let's see, it must be coffeestrategies' fault.
Edit*: about -> client