We’re about to transform Småland from a playground into a ‘press-play-ground’!
Our studies of children's play habits reveal that today's kids prefer tablets to physical activity. So we're replacing the magical forest with a haven of sitting pods with tablets—recreating the way your kids play.
Edit: I guess it might be an April fools' joke, though timezone differences show it as March 30 for me: https://mashable.com/article/ikea-trolls-everyone. Man am I tired of corporate April fools. It's lame and literally never ends.
If you didn't find out about the meaning behing the naming: Småland (which also happens to be the county I'm from) can be directly translated to Small Land. So a land for the smalls, and the tradition of puns continue.
IKEA also originates from Småland, but not sure that matters in this case.
OT - I've heard of Småland! When I was growing up we had a wonderful dog whose breed no one seemed to be able to positively identify. Vets suspected all kinds of possible mixes, until my sister saw a picture of a Småland hound (Smålandsstövare) which was a perfect match. Of course we could never be sure, but looking at pictures of them now I see my family's dog.
Man am I tired of corporate April fools. It's lame and literally never ends.
In general I'd agree with you, as they're usually blatant PR attempts instead of actual pranks, but some of the comments on that Facebook link are glorious.
Comments
All the "place in Småland" had me Google "ikea Småland," because I vaguely recalled it's their customer daycare, and I found this horror:
https://www.facebook.com/IKEASingapore/posts/129956202012053...
Edit: I guess it might be an April fools' joke, though timezone differences show it as March 30 for me: https://mashable.com/article/ikea-trolls-everyone. Man am I tired of corporate April fools. It's lame and literally never ends.
If you didn't find out about the meaning behing the naming: Småland (which also happens to be the county I'm from) can be directly translated to Small Land. So a land for the smalls, and the tradition of puns continue.
IKEA also originates from Småland, but not sure that matters in this case.
OT - I've heard of Småland! When I was growing up we had a wonderful dog whose breed no one seemed to be able to positively identify. Vets suspected all kinds of possible mixes, until my sister saw a picture of a Småland hound (Smålandsstövare) which was a perfect match. Of course we could never be sure, but looking at pictures of them now I see my family's dog.
This brilliant April Fools' joke you mean.
In general I'd agree with you, as they're usually blatant PR attempts instead of actual pranks, but some of the comments on that Facebook link are glorious.
Sometimes I wonder if the WWW was created as the ultimate outrage generation machine.
Just a note: this was posted on April 1st (may show up as Mar 30th for Americans).
It's probably not so funny from a Western perspective, where companies would drop a press release like this without a second thought.