It's a very good question.

LG should fit in the abyss for the poor, but let the business evolve. A rebalancing from the legal entities will be required, but then a global balance can be established. Even widely known, it should take its place, and businesses their place. The two sides aren't mutually exclusive, but rather complementary.

Business cannot offer what LG does, and in this frame it is pointless to battle LG.