A lot of dunking happening here - titles like this article's can definitely turn people away, as people have learned that money means something (undesirably) different in "crypto." That said, the article does provide a pretty good job documenting the creative process, the path to minting, and the launch of a campaign. I encourage anyone interested in the space to get past the triggering headline and give it a read.

edit: looks like the submission got flagged/removed from the feed on HN. sigh