the real story is about how to capitalize on 40k Twitter followers.
As is pretty much every tech blog post on “I’ve made <significant amount of money> in <short amount of time>”. Most fail to mention step zero of having an established audience.
I wonder what percentage is disingenuous (trick you into thinking anyone can do it, to hook new followers) versus delusional (honestly don’t realise the prior audience is what made the difference). Maybe the perception flips after a given number of followers.
Author here. I don't think many of my followers ended up being purchasers directly. The vast majority of sales I can attribute to the collection finding its way to various private discords and Telegram groups for folks interested in NFTs.
And how did your collection find its way into those discords... You outsourced the marketing to your followers, that's what social capital is. If you were a no-name individual with 20 followers, your NFTs probably wouldn't have sold despite being exactly the same, because the probability of them ending up in front of the right people would have been much lower, unless you went to considerably higher marketing effort. Thus the point of the parent comment stands.
So are you saying that someone just happened to spot your collection from OpenSea, and then posted that to various NFT groups? I have no idea if that actually happens, just curious
1000 true fans is a great article that is well worth reading. It really does go to show that building a community can be a worthwhile task, even if it does take time the long term benefits can be huge.
Comments
Nice job an all of this, but the real story is about how to capitalize on 40k Twitter followers.
As is pretty much every tech blog post on “I’ve made <significant amount of money> in <short amount of time>”. Most fail to mention step zero of having an established audience.
I wonder what percentage is disingenuous (trick you into thinking anyone can do it, to hook new followers) versus delusional (honestly don’t realise the prior audience is what made the difference). Maybe the perception flips after a given number of followers.
This. Currently NFTs are a tool for monetizing social capital.
Perfect summarization, in my opinion.
Thanks for saving me from the 17 mins reading time
Author here. I don't think many of my followers ended up being purchasers directly. The vast majority of sales I can attribute to the collection finding its way to various private discords and Telegram groups for folks interested in NFTs.
And how did your collection find its way into those discords... You outsourced the marketing to your followers, that's what social capital is. If you were a no-name individual with 20 followers, your NFTs probably wouldn't have sold despite being exactly the same, because the probability of them ending up in front of the right people would have been much lower, unless you went to considerably higher marketing effort. Thus the point of the parent comment stands.
So are you saying that someone just happened to spot your collection from OpenSea, and then posted that to various NFT groups? I have no idea if that actually happens, just curious
1000 true fans is a great article that is well worth reading. It really does go to show that building a community can be a worthwhile task, even if it does take time the long term benefits can be huge.
This one? https://kk.org/thetechnium/1000-true-fans/
That's the one. Honestly, if anyone wants to know just why NFTs do work, take a read of this.