I'd be interested to know a couple of things. First, what types of sites were the people in the study were looking at? My gut feel is that I look at news sites in a different way than I look at product sites, for example. Second, for product sites, where do users look when they are seeking a call to action? When I first view a page I am looking for information. went I want to take action, I scan around looking for a button or link.