That is a GREAT chart. That is a classic example of the Innovator's Dilemma. What if you told BB in 2004 that if they moved into pushing mail order and streaming their 2010 revenue would be $2.2B -- what would they have done differently? Quite possibly nothing.
This is why these disruptions are tough to deal with. Trying to actually disrupt yourself could result in the loss of a LOT of revenue, but it saves the business. But who could foresee that?
Comments
That is a GREAT chart. That is a classic example of the Innovator's Dilemma. What if you told BB in 2004 that if they moved into pushing mail order and streaming their 2010 revenue would be $2.2B -- what would they have done differently? Quite possibly nothing.
This is why these disruptions are tough to deal with. Trying to actually disrupt yourself could result in the loss of a LOT of revenue, but it saves the business. But who could foresee that?