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Comment on Why "Coupon Code" Should Not be a Field on Your Payment Formparent

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I've canceled several purchases for the same reason she did. Granted, if I need it, I buy it, but when it comes to discretionary purchases, the box has made a difference.

Maybe it's anecdotal, but add enough of them together and you have a legitimate case against the coupon box.

You can't sum anecdotes, addition is undefined for that kind of data

(But there might be a case there if you took some real measurements)

You get the point. Sentiment matters.

The plural of anecdote is not data.

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