No offense meant but who is "us"? I'd like to look at your site, compare it to my target market, and then decide if I think it's a technique we could use.
The big concern in implementing techniques like this is that the number of (a) abandoned carts rises due to people who have a coupon yet can't figure out how to use it (or didn't read the instructions in your email), and then (b) the number of support requests will rise. If "us" is a company with 1000 customers, I'm not sure that you've tested the scalability of it with promotional emails sent to, say, 50,000 people on a Tuesday morning. Support for shopping cart-related frustrations is one of those "You'd better provide a response ASAP or you will probably lose the sale" types of problems.
Comments
No offense meant but who is "us"? I'd like to look at your site, compare it to my target market, and then decide if I think it's a technique we could use.
The big concern in implementing techniques like this is that the number of (a) abandoned carts rises due to people who have a coupon yet can't figure out how to use it (or didn't read the instructions in your email), and then (b) the number of support requests will rise. If "us" is a company with 1000 customers, I'm not sure that you've tested the scalability of it with promotional emails sent to, say, 50,000 people on a Tuesday morning. Support for shopping cart-related frustrations is one of those "You'd better provide a response ASAP or you will probably lose the sale" types of problems.