Comment on Why "Coupon Code" Should Not be a Field on Your Payment FormparentComments−6ren15yOh, it's a way of doing discriminatory pricing: http://www.joelonsoftware.com/articles/CamelsandRubberDuckie...−rmc15yAs well as market segmentation, customers might be more likely to purchase if they get a little thrill of accomplishment with getting a discount.−eli15y...just like supermarket coupons.
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Oh, it's a way of doing discriminatory pricing: http://www.joelonsoftware.com/articles/CamelsandRubberDuckie...
As well as market segmentation, customers might be more likely to purchase if they get a little thrill of accomplishment with getting a discount.
...just like supermarket coupons.