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Comment on UK to overhaul privacy rules in post-Brexit departure from GDPRparent

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A lot of these cookie requests that are the most cumbersome are themselves GDPR violations.

You should have the options to agree or disagree to non-essential cookies presented equally, and then can offer the granular box ticking for people who really care that Google Analytics can use their data but Google Ads cannot.

People complain that the EU's own website have cookie banners, but if you compare the banner on europa.eu, to say, IB times which is another link on the front page currently. The europa.eu one has two equal options, no BSing about legitimate interest claims for tracking that wouldn't hold up. The IB times one on the other hand has a totally unneeded splash screen, you then need to click manage settings, and for each purpose you need to enter it and disable extra toggles for "objecting" that are basically another layer of opt out consent since they know consent is opt in (but to my understanding if you don't go to manage settings at all and just click the go away option, they will treat that as affirmative consent).

The ePrivacy Regulation is working to clarify the interaction with the ePrivacy Directive which leads to people asking consent for "essential"/non tracking cookies like shopping carts or the "Remember I didn't consent to tracking" cookie.

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