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Comment on Apple manually boosted its 'Files' app ahead of 'Dropbox' in organic search [pdf]

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As an aside it is ridiculous that a search for an exact app name gives the top result to a sponsored competitor. Searching “tiktok” the first result is Twitter! Does anyone decide to install Twitter because they see that? Is the revenue really worth over half of the above the fold results page?

Fair enough let companies pay for the first result for generic terms but it just seems silly.

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