It's very, very true that you need to be solid out of the gate on Android OR iPhone. Android's app rankings, in particular, seem to be tuned to give an advantage to new apps, so apps that get good ratings and a bunch of downloads out of the gate can potentially place.
Once an app is a month or two old, even if it's well rated and doing decent, it can crash in the rankings and get buried under thousands of other apps, even if it has a lot of enthusiastic fans. And it seems like this happens simply if people don't download it ENOUGH -- if it loses momentum, you're toast.
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It's very, very true that you need to be solid out of the gate on Android OR iPhone. Android's app rankings, in particular, seem to be tuned to give an advantage to new apps, so apps that get good ratings and a bunch of downloads out of the gate can potentially place.
Once an app is a month or two old, even if it's well rated and doing decent, it can crash in the rankings and get buried under thousands of other apps, even if it has a lot of enthusiastic fans. And it seems like this happens simply if people don't download it ENOUGH -- if it loses momentum, you're toast.