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I'm still wondering how many "stylists" are good enough for the job. Or maybe I'm just too picky and thus find it hard to imagine that many stilists would be able to find what the other person would like without it being too obvious (hey, I noticed you liked blue things. here's another blue one!). In my imagination it's a very thin line between obviousness and misunderstanding (and the fine line being the absolute understanding of the customer).

You also do not want just what "I like". A stylish friend did a shopping trip with me and made me buy stuff I didn't really like: too tight, too colourful, etc. Not outlandish, just way outside my comfort zone. Apparently I look really good in red.

OMG. The compliments. From co-workers, random people on the street and staff in stores. I was shopping for a nice watch for my wife, went to a place and was ignored but saw a watch, went back a few days later in my new clothes, and the same staff was super friendly and helpful. It really changed how I viewed the importance of style and fit.

Yes, it's very difficult to tell your style from your photos, social media presence, and explicit instructions provided when you signed up. This is sarcasm if you didn't pick it up.

People who are as picky as you outlined self-select out of services like this.

What they have that the customer doesn't, is knowledge of the space of products that may match your taste. They also know more brands than you do, and may match you with one that you weren't aware of. Like most services, we can do it ourselves, but we pay others because we don't have the time.

yeah, you're probably right. It should get easier to find adequate stylings for people who stay longer with the service, as the database fills. And that's probably also the moment where less stylists are needed because your "AI" can do (more of) it.

btw. how they treated their workers judging from the article is absolute appaling and another indictment of gig companies.

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