The title is literal, according to TFA the reason they started the company because they were bored with being housewives.

”I cannot stand being at home,” said Lore in a 1983 New York Times article. ”It drives me insane. Everybody thought I was strange because I would not go to the bridge club or have my fingernails done.”

Lore Harp met a kindred spirit in the form of a neighbor, Carole Ely, whose kids shared classes with the Harp children. Like Lore, she found the life of a homemaker wanting. “We were bored doing the housewife thing,” recalls Ely today. “I was ready to be something.” Just a few years prior, Ely had worked for large investment firms such as Merrill Lynch on the east coast, and she was itching to get back to business.