If AirBnB fails, it won't be because some competitor comes and takes the market, it will be because the whole model of renting apartments doesn't work. And given the success they've had in such a short time, safe the say the model DOES work. EVERY SINGLE COMPETITOR will face the same online/offline hurdles. Don't think AirBnB won't copy whatever their competitors do better in a second, and they'll still be recognized as the trail-blazers in this industry.
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If AirBnB fails, it won't be because some competitor comes and takes the market, it will be because the whole model of renting apartments doesn't work. And given the success they've had in such a short time, safe the say the model DOES work. EVERY SINGLE COMPETITOR will face the same online/offline hurdles. Don't think AirBnB won't copy whatever their competitors do better in a second, and they'll still be recognized as the trail-blazers in this industry.
This kind of news could kill peoples appetite for the product, despite the business model, effectively killing the whole industry segment.