Citation? I got in on the $99 + $5/mo deal at Christmas, and I have not once received an upsell request. I have, however, received updated results every month since then. Now, either they're holding results back in order to keep me on the hook, or they're actually running new tests as new papers are published.

I just checked a few of my recently-updated results, and all of them had new papers cited with recent publish dates. I spot-checked a few upstream from the most recent update, and it seems that half of the updated results had papers published in the last three months, and half of those were published in June.

I don't know where you got your information, but I've been quite happy with 23andme.