It seems to me that you should work on trying to map your customer journey which is the path the customer takes before they end up buying products similar to yours.
Once you have that mapped out the next step is to figure out how to insert yourself into that process. If they do searches, you need to figure out how to show up for them either through ads or organic and useful content, for example.
Another tip that might be useful is to research your competitor and see how they advertise. Do they make ads? Do they send emails? What wording do they use?
Sales cycle for this kind of software is really long - very often timeframe from the first contact to subscriptions purchase is up to year. I'm not talking about cloud-version paid users, this is about installations. Also, users that contact on technical things / purchases are not users that made a decision (= who finds the solution).
In these conditions, I simply cannot determine what channel works and in most cases, I've no full information on how existing customers found SeekTable.
Comments
How did your existing customers found you?
It seems to me that you should work on trying to map your customer journey which is the path the customer takes before they end up buying products similar to yours.
Once you have that mapped out the next step is to figure out how to insert yourself into that process. If they do searches, you need to figure out how to show up for them either through ads or organic and useful content, for example.
Another tip that might be useful is to research your competitor and see how they advertise. Do they make ads? Do they send emails? What wording do they use?
All that should get you started pretty well.
Sales cycle for this kind of software is really long - very often timeframe from the first contact to subscriptions purchase is up to year. I'm not talking about cloud-version paid users, this is about installations. Also, users that contact on technical things / purchases are not users that made a decision (= who finds the solution).
In these conditions, I simply cannot determine what channel works and in most cases, I've no full information on how existing customers found SeekTable.