Ah you guys. FuzzyShot is not solving a problem, it's creating a problem. I never take photos with my mobile phone because I have to blog about it.
Your technology is good, your idea is good, but you positioning is bad. You see, you think people want to blog, but you are forgetting the motivation. People don't want to blog, people want to be heard or want to be seen.
Now, let me give you an idea that is almost like yours, but with the correct positioning:
Imagine there is a big-ass concert happening in town. Now, this is where everyone has their camera with them, and they are taking photos with their cameras. Now, THAT is a position for your application. When I take my photos of Kenny Rogers or whoever, then I want everyone to know that I got a photo with Kenny. So NOW I want to share.
So you see, in your case I have never wanted to blog about stuff I see on the street. But in the second case, I actually want to post photos of the concert, but it's not just easy to do it.
If I were your marketing guy, I'd rebrand as this:
Where were you? Send your photos in!
People take photos of their concerts or whereever they were, and it all gets dumped into a visually very attractive group collage of that concert. Something that looks like a poster, but with everyones photos just mashed together.
And there is your first monetization idea right there - sell posters of people in their own concerts, but with themselves inside.
And it's easy to make money, because you focus on people going to concerts and events, so you can make money by affiliating with a ticket seller.
The problem you have is that you make a proposition to me that sounds like pain. You write on your site: Blog with mobile phone, and I'm thinking:
1. I have to sign up
2. I have to download and install their app
3. I have to figure out how to send photos
4. I have to frickin blog
5. I have to invite everyone to join this damn blog I have which will be filled with a bunch of boring photos
It's pain. If I were already a photo blogger, maybe your tool would make sense, but for me, it has zero compel.
Position correct, and position in a simpler manner. Think of the twitter slogan.
Great suggestion. We have some ideas for how we can aggregate photos based on location and category. For example, if a bunch of photos from San Diego Comic-con came in we could somehow group those together into a public event. The iPhone camera quality is not super great so I'm not sure how many people would be interested in paying for a collage of photos with strangers in it. Maybe we can create personal prints of people's photos with the location of each photo on some sort of map...
Well, my point is that your entire positioning is wrong. Not that you lack certain features. The whole "blog" with X thing is tired and old news. Position in a fresh manner.
Comments
Ah you guys. FuzzyShot is not solving a problem, it's creating a problem. I never take photos with my mobile phone because I have to blog about it.
Your technology is good, your idea is good, but you positioning is bad. You see, you think people want to blog, but you are forgetting the motivation. People don't want to blog, people want to be heard or want to be seen.
Now, let me give you an idea that is almost like yours, but with the correct positioning:
Imagine there is a big-ass concert happening in town. Now, this is where everyone has their camera with them, and they are taking photos with their cameras. Now, THAT is a position for your application. When I take my photos of Kenny Rogers or whoever, then I want everyone to know that I got a photo with Kenny. So NOW I want to share.
So you see, in your case I have never wanted to blog about stuff I see on the street. But in the second case, I actually want to post photos of the concert, but it's not just easy to do it.
If I were your marketing guy, I'd rebrand as this:
Where were you? Send your photos in!
People take photos of their concerts or whereever they were, and it all gets dumped into a visually very attractive group collage of that concert. Something that looks like a poster, but with everyones photos just mashed together.
And there is your first monetization idea right there - sell posters of people in their own concerts, but with themselves inside.
And it's easy to make money, because you focus on people going to concerts and events, so you can make money by affiliating with a ticket seller.
The problem you have is that you make a proposition to me that sounds like pain. You write on your site: Blog with mobile phone, and I'm thinking:
1. I have to sign up 2. I have to download and install their app 3. I have to figure out how to send photos 4. I have to frickin blog 5. I have to invite everyone to join this damn blog I have which will be filled with a bunch of boring photos
It's pain. If I were already a photo blogger, maybe your tool would make sense, but for me, it has zero compel.
Position correct, and position in a simpler manner. Think of the twitter slogan.
Hey Max,
Great suggestion. We have some ideas for how we can aggregate photos based on location and category. For example, if a bunch of photos from San Diego Comic-con came in we could somehow group those together into a public event. The iPhone camera quality is not super great so I'm not sure how many people would be interested in paying for a collage of photos with strangers in it. Maybe we can create personal prints of people's photos with the location of each photo on some sort of map...
Well, my point is that your entire positioning is wrong. Not that you lack certain features. The whole "blog" with X thing is tired and old news. Position in a fresh manner.