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Comment on Tiny Australian startup gets 250,000 downloads of its app in just 4 days

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Are they profiting from this App in some way? Not to be a debbie downer, but surely for an App this popular they must have a plan to reap some financial benefit, but i didnt see one in action?

From the post:

" We’ve also seen an entirely new business model emerge in the last few weeks, with lots of developers wanting to advertise in the app."

I'm sure they earn money through the iTunes affiliate program.

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