Here is a quote from the French governement site presenting the program [0]:

Envie d’aller au théâtre, voir un film ou un spectacle ? De prendre des cours de photo ? D’un roman ou d’un manga ? [emphasis mine]

Which roughly means

Would you like to go to the theatre, see a film or a show? Take some photography courses? Read a novel or manga?

If the French government didn't intend for the money to be used this way, they certainly haven't told the people designing the site that promotes it.

[0] https://pass.culture.fr/