Step 1: Learn It

Step 2: Practice It

Step 3: Do It

Step 4: Teach It

Step 5: Repeat

“If you don’t use it you lose it” has been true for me.

With each step you’re evaluating yourself and repeating steps as necessary until you feel like you’re ready to move on to the next steps.

So for Cold Emails, maybe:

1. Learn - Research techniques online

2. Practice - Send some cold emails to friends or marketing colleagues for feedback, or post to a marketing / sales subreddit.

3. Send cold emails to a real contact list

4. Write about what you learned and how to do it

5. Keep finding ways to improve and new optimizations