If someone owes the bank $1,000, it is that person's problem. If 1,000 people owe the bank $1,000,000 each, it is the bank's problem.
In much the same way, if one user gets upset and stops using Google or Facebook, it is the user's loss, but if millions of users do it, the company is in trouble.
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If someone owes the bank $1,000, it is that person's problem. If 1,000 people owe the bank $1,000,000 each, it is the bank's problem.
In much the same way, if one user gets upset and stops using Google or Facebook, it is the user's loss, but if millions of users do it, the company is in trouble.