So here's one theory I believe: Facebook and other large social media companies today will evolve into universal login systems eventually. We've already seen it with "Connect with Facebook" or "Connect with Twitter" buttons, but I believe this will become more and more prominent as the year progresses.
Why? Like the article states, people don't like giving out their email address. Why reinvent the login interface millions of times when you can just use one. Google, Facebook, Twitter (etc etc) already provide those interfaces, so use them!! Hell, I've turned away from betas just because their sign up form is too annoying.
I don't think there is any point in asking users to connect their FB/Twitter accounts at the pre-launch stage because it will make users uncomfortable in sharing their social media details with a site that they have not tested and know little about.
Again theoretical: you need to look at the bigger picture. If Facebook was a login service for startups, then ideally startups would have access to the social graph that facebook gives (via their api or a subscription service). So, if you get someone to connect to your new beta with a "connect with facebook" then you get a better idea of the demographic that you're dealing with.
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So here's one theory I believe: Facebook and other large social media companies today will evolve into universal login systems eventually. We've already seen it with "Connect with Facebook" or "Connect with Twitter" buttons, but I believe this will become more and more prominent as the year progresses.
Why? Like the article states, people don't like giving out their email address. Why reinvent the login interface millions of times when you can just use one. Google, Facebook, Twitter (etc etc) already provide those interfaces, so use them!! Hell, I've turned away from betas just because their sign up form is too annoying.
I don't think there is any point in asking users to connect their FB/Twitter accounts at the pre-launch stage because it will make users uncomfortable in sharing their social media details with a site that they have not tested and know little about.
Again theoretical: you need to look at the bigger picture. If Facebook was a login service for startups, then ideally startups would have access to the social graph that facebook gives (via their api or a subscription service). So, if you get someone to connect to your new beta with a "connect with facebook" then you get a better idea of the demographic that you're dealing with.
What is it about sign up forms that are too annoying? Just the email to put in?
Pressing a button feels easy. I do not know if this is a big difference; may be. Time will show.