Thanks for the article. I do agree that these viral launch pages may only work if there's a special set of conditions met. I am actually right now writing a comprehensive article about it (I hope it will be at least). So, thanks for the opinion.
My idea is beyond this, but the basic gist is to create several stages. 'Alpha' 'Beta' 'Live' '10' '#'. So if a person is very interested or wants the finished product, etc, then there's a variety of matching options.
However it'd really depends on what the offer is. This is an indirect suggestion to do some marketing 101 ;)
I recently blogged an interesting approach by an app (called livepath) which let people buy into a beta account. Whenever the beta was a bit further developped he dropped the pricing a bit. Here's the link: http://blog.thegodfounder.com/post/5894377639/lifepaths-sign...
Minecraft creator took the inverse, charge more as software entered alpha to beta to gold. I suppose the high initial cost until normal cost makes sense in a reverse dutch auction if you got the hype.
Comments
Thanks for the article. I do agree that these viral launch pages may only work if there's a special set of conditions met. I am actually right now writing a comprehensive article about it (I hope it will be at least). So, thanks for the opinion.
Sure, send me a link when you're finished. I'd love to hear more about this.
My idea is beyond this, but the basic gist is to create several stages. 'Alpha' 'Beta' 'Live' '10' '#'. So if a person is very interested or wants the finished product, etc, then there's a variety of matching options.
However it'd really depends on what the offer is. This is an indirect suggestion to do some marketing 101 ;)
I recently blogged an interesting approach by an app (called livepath) which let people buy into a beta account. Whenever the beta was a bit further developped he dropped the pricing a bit. Here's the link: http://blog.thegodfounder.com/post/5894377639/lifepaths-sign...
Minecraft creator took the inverse, charge more as software entered alpha to beta to gold. I suppose the high initial cost until normal cost makes sense in a reverse dutch auction if you got the hype.
Oh yeah, did not know that. Thanks for the info.
Yeah sure.