Congrats guys. Google+ saw a trend within small groups and decided to enter that market. However, I would assume small groups aim to limit your time spent with those who aren't as close to you. Now, I have tons of circles, and connecting with even more people than ever. Its organized well, but whats the point? Facebook has Lists right? Buying out Fridge and growing a community from the ground is a much better/sustainable strategy for google. Just an opinion :)