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Comment on Forget Acquisitions: Apple control the Supply Lines

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Interesting stuff.

However, I disagree completely with the statement that Apple's software is superior. Superior to what? Everything? No.

The user experience is excellent in the same manner that McDonald's is. McDonald's at one time provided an "innovative" customer experience, and so did Apple in 2007 with iOS. The McDonald's "UI" is not truly innovative or necessarily superior anymore, but it's always consistent. Same with iOS. Consistent, but not necessarily superior given all the choices.

Or the user experience is superior as in you bought a car that just works and you don't have to service. As opposed to, say, a kit-car that you can build yourself if you like cars that much, and you have much better control over.

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