On the other hand, Nokia was the largest global handset seller at a time virtually nobody in the US market knew what it was. Ignoring the US market is viable, and the US market isn't for everyone. Look how many car manufacturers have tried and failed to make a go of it. (At least Americans can pronounce Nokia. Peugeot didn't stand a chance.)
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> Not only big, the biggest one.
On the other hand, Nokia was the largest global handset seller at a time virtually nobody in the US market knew what it was. Ignoring the US market is viable, and the US market isn't for everyone. Look how many car manufacturers have tried and failed to make a go of it. (At least Americans can pronounce Nokia. Peugeot didn't stand a chance.)