My suggestion is that you use your salary to hire someone to work fulltime on the project. You are presumably in a good position to find a smart employee who is interested in your work and will be able to contribute within a short period of time.
If you cannot make headway in the market with two developers/proponents, it seems unlikely you will succeed alone. Not all of the work needs to be technical - there's no reason you can't hire someone and have them handle marketing/sales.
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Michael,
My suggestion is that you use your salary to hire someone to work fulltime on the project. You are presumably in a good position to find a smart employee who is interested in your work and will be able to contribute within a short period of time.
If you cannot make headway in the market with two developers/proponents, it seems unlikely you will succeed alone. Not all of the work needs to be technical - there's no reason you can't hire someone and have them handle marketing/sales.