Not really. What they want is to protect their Trademark and avoid direct competition. Licensing serves to protect the mark in a way that just ignoring Amazon's behavior doesn't.
Apologies, I should have asked if you have evidence that they licensed it? If so, that would require Amazon to note it in their site, no? I see no reason to think that is the case.
Comments
Right, but that is the same as a loss being expected. They want to wait for someone that they think they can make a winning case against. Right?
Not really. What they want is to protect their Trademark and avoid direct competition. Licensing serves to protect the mark in a way that just ignoring Amazon's behavior doesn't.
Apologies, I should have asked if you have evidence that they licensed it? If so, that would require Amazon to note it in their site, no? I see no reason to think that is the case.
You're on 3rd order assumptions at this point
This feels like a useful metric, but one I haven't really heard asserted before. Care to elaborate?
It's nothing formal just saying an assumption based on an assumption keeps having lower chances of being correct the further you take it.