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No, in most SaaS environments bigger customers are more expensive to maintain. They are harder to shard or migrate when you need to keep their data accessible, linked, etc... That's why there are limits in the first place and the don't really have to be arbitrary.

I don’t know about most. Value based pricing is common concept in SaaS and it explicitly doesn’t price based on the cost of delivering the service.

That said, a lot of higher tier offerings in SaaS differentiate themselves by SLAs, Support, assigned CSM, consulting time, etc. Those are cheap-iah to deliver when everything goes well but can cost a lot when there are problems.

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