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But it's a better product for the users. The social network being used to enable people to talk & share is very good and improved by the nsfw ban by many accounts.

Explain to me why anything you had to say there has to do with a user's experience? The amount of content for non-nsfw didn't take a hit.

You sound like an investor trying to profit from tumblr. Not a user trying to leverage it to have a good time.

Is it though?

If you have 7 users Monday, make a big change on Tuesday and now on Wednesday have 4 users, which then stays the same count for years. Is that really better for your community? To stay static and not grow, as every other social media company has been doing?

Tumblr is a great example of having the right end goal (making the community safer to advertise on, thus have more revenue), but doing it in a really dumb way. Instead of killing off their well established albeit NSFW userbase, they should have been incentivizing them to post more SFW content that could have been monetized.

Instead the perception of tumblr is they were the porn social media site that banned porn and became irrelevant.

If you have 7 users Monday, make a big change on Tuesday and now on Wednesday have 4 users, which then stays the same count for years. Is that really better for your community?

Does this argument hold up for literally anything else advertisers might not like? For example (no moral equivalency implied), if you banned X (pick one: pedophiles, nazis, kkk, racists, snuff, animal abuse, warez) because advertisers perceived your website as having an X problem, are you sure you're not a little too intensely focused on the "line goes up"?

Does the reverse hold up? If tumblr tomorrow decided they would allow X content, and they estimated 30% traffic increase, would that be good? If course not, the pool of advertisers would shrink in quality and quantity.

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