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You’re forgetting that those metrics are hugely important to tumblr because those metrics are hugely important to tumblr’s customers: advertisers. The reason they claim the policy change was necessary in the first place.

I don’t know what you mean by “business boy hat” - could this be a typo?

well they had the indirect effect of making the product better for their (unpaying) users.

When it comes to tumblr, I quite frankly don't give 2 shits about their advertisers. Why should I? Maybe the site will be shut down someday? You'd think that ship would've sailed.

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