Tech-savvy != early adopter. It's true that tech-savvy people are usually early adopters, too, but it's not always the case. For example, I'm also tech-savvy and I have a very good sense of when a technology has huge potential - and I felt that about Twitter in its very early days, because I knew it is going to be big. I even made an account. But I've never really used it, mostly because I didn't really get what it's for and how I should use it. Similar story with Facebook. But I've never really liked the product, either, so I used it, but mostly by forcing myself to use it.
On the other hand, I'm an early adopter of Google+, and so far I love using it. I suppose its purpose is similar to Facebook and Twitter, so you can use it in a similar way, but like I said, I just don't like those products. Google+ is much better designed and easier to use, even for non-techies.
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Tech-savvy != early adopter. It's true that tech-savvy people are usually early adopters, too, but it's not always the case. For example, I'm also tech-savvy and I have a very good sense of when a technology has huge potential - and I felt that about Twitter in its very early days, because I knew it is going to be big. I even made an account. But I've never really used it, mostly because I didn't really get what it's for and how I should use it. Similar story with Facebook. But I've never really liked the product, either, so I used it, but mostly by forcing myself to use it.
On the other hand, I'm an early adopter of Google+, and so far I love using it. I suppose its purpose is similar to Facebook and Twitter, so you can use it in a similar way, but like I said, I just don't like those products. Google+ is much better designed and easier to use, even for non-techies.