Don't try to automate everything,or you'll be just another one on LinkedIn who sends these standard,off the mill sales cadence messages with the hopes someone will pick it up.
This times 1000x. Don’t automate your sales. It’s a technical founder trap. Sales = people = genuine connections. Read their LinkedIn, try and find a connection / shared interest and craft a tailor made message. You’ll think this costs a lot of time, but it’s well worth it.
If anything study people / interaction dynamics. A good timeless book is “How To Make Friends and Influence People”.
With that you’ll quench your automation thirst when you realise that there _are_ psychological frameworks that you can utilise to “automate” your interactions and take away some of the magic and randomness.
I 75% agree :-) Sales (like public relations and many other things is mostly about relationships--at least unless it's basically a B2C numbers game but now we're more into marketing than sales). And it's probably more useful to default to that mindset than to assume that if you just have the right tech stack you'll never need to talk to anyone.
That said, you do probably want content marketing (e.g. a blog), emails, data of various sorts, etc. so it's not just about making personal connections--again depending upon the nature of the product.
Comments
This times 1000x. Don’t automate your sales. It’s a technical founder trap. Sales = people = genuine connections. Read their LinkedIn, try and find a connection / shared interest and craft a tailor made message. You’ll think this costs a lot of time, but it’s well worth it.
If anything study people / interaction dynamics. A good timeless book is “How To Make Friends and Influence People”.
With that you’ll quench your automation thirst when you realise that there _are_ psychological frameworks that you can utilise to “automate” your interactions and take away some of the magic and randomness.
Other than that, it’s just a numbers game ;-)
I 75% agree :-) Sales (like public relations and many other things is mostly about relationships--at least unless it's basically a B2C numbers game but now we're more into marketing than sales). And it's probably more useful to default to that mindset than to assume that if you just have the right tech stack you'll never need to talk to anyone.
That said, you do probably want content marketing (e.g. a blog), emails, data of various sorts, etc. so it's not just about making personal connections--again depending upon the nature of the product.