Amazon's utter failure in curbing fake reviews in reality despite the numbers thrown about in their blog post has driven even companies that make good products to feel the need to play the fake review game to remain competitive against the fly by night operators.

Both Aukey and Ravpower made good products and shouldn't have felt they needed to play this game. I'm not excusing their behavior but Amazon is playing the victim in this scenario when they have been a large part of the problem.