We did bring out an ad in Nature a few months ago but the response was underwhelming. The thing with marketing for a startup, we have painfully discovered, is to try non-traditional approaches. Basically something that the other big companies with tons of money are not doing because they are either afraid of looking silly or would think that it would not work... Doing the expected thing doesn't work because it gets priced up to the point that it does not make financial sense.
For example, at a recent conference we had a very simple booth. Other large established companies had these giant booths that needed cranes with espresso machines and what not. The only thing we did was put out a scrabble board and gave out a Quartzy t-shirt every hour or so to the one with the largest score in that hour. We had a line of people waiting to play the game. So silly stuff like scrabble leader-board got people's attention.
btw, scrabble because Quartzy is the highest scoring opening word in Scrabble!
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We did bring out an ad in Nature a few months ago but the response was underwhelming. The thing with marketing for a startup, we have painfully discovered, is to try non-traditional approaches. Basically something that the other big companies with tons of money are not doing because they are either afraid of looking silly or would think that it would not work... Doing the expected thing doesn't work because it gets priced up to the point that it does not make financial sense.
For example, at a recent conference we had a very simple booth. Other large established companies had these giant booths that needed cranes with espresso machines and what not. The only thing we did was put out a scrabble board and gave out a Quartzy t-shirt every hour or so to the one with the largest score in that hour. We had a line of people waiting to play the game. So silly stuff like scrabble leader-board got people's attention.
btw, scrabble because Quartzy is the highest scoring opening word in Scrabble!