It's not weird. The media needs to sell media and will skew, manipulate or otherwise deliberately misinterpret any given data set to get the story they want.

In the end everyone is trying to jockey into position for an exclusive, invite, PR person to call them back, etc.

Media in general is a dance between control and access. PR people manipulate it to get good coverage, and the reporters feed it to get good exclusives.

Someone just got an invite to the next Google launch.

That is all.

*I should note, I played this game very, very well at a label.