People do act rationally. But it's a small minority of the time!
Okay, that's a bit of an exaggeration. We tend to act rationally a lot of the time. But those are often "no brainer" situations where there is little question about the best option. The 6 factors in the article come in to play when decisions are less clear.
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People do act rationally. But it's a small minority of the time!
Okay, that's a bit of an exaggeration. We tend to act rationally a lot of the time. But those are often "no brainer" situations where there is little question about the best option. The 6 factors in the article come in to play when decisions are less clear.