A question that I would pose to you is 'Do you already have an internal PR campaign started'?
In other words, how are you keeping your 'targets' up to date with company progress and milestones? By targets I mean prospective investors, board members, and advisors.
Getting into the groove of keeping these people up to date is good practice for understanding what might be relevant from the perspective of an investor. It also puts you on their radar so that when you do get that big TC coverage, that could be the thing that compels them to say 'I'm in'.
On the other hand, skipping the internal pr and going straight for big coverage leads investors to say something like 'You're on my radar now... lets talk' and at that point you are going to have to keep them up to date with your progress anyway as part of the 'dance' that leads to funding.
So my opinion is to start an internal PR campaign keeping prospective stakeholders up to date with progress and milestones and keeping them warm and socialized, then when you get the TC/VB press, it serves to pump up the social proof aspect of how cool your company is.
Then your prospective angels can say 'Oh yea, I've been watching those guys since before the TC spread came out, I knew they were something'. People like to be ahead of the curve.
Hopefully this helps, or hopefully this gives you more questions than answers. Either way, I would like to see this thread not get buried.
Comments
A question that I would pose to you is 'Do you already have an internal PR campaign started'?
In other words, how are you keeping your 'targets' up to date with company progress and milestones? By targets I mean prospective investors, board members, and advisors.
Getting into the groove of keeping these people up to date is good practice for understanding what might be relevant from the perspective of an investor. It also puts you on their radar so that when you do get that big TC coverage, that could be the thing that compels them to say 'I'm in'.
On the other hand, skipping the internal pr and going straight for big coverage leads investors to say something like 'You're on my radar now... lets talk' and at that point you are going to have to keep them up to date with your progress anyway as part of the 'dance' that leads to funding.
So my opinion is to start an internal PR campaign keeping prospective stakeholders up to date with progress and milestones and keeping them warm and socialized, then when you get the TC/VB press, it serves to pump up the social proof aspect of how cool your company is.
Then your prospective angels can say 'Oh yea, I've been watching those guys since before the TC spread came out, I knew they were something'. People like to be ahead of the curve.
Hopefully this helps, or hopefully this gives you more questions than answers. Either way, I would like to see this thread not get buried.