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> If you already have a gmail account, you will soon have a G+ account.

But what is the penetration of Gmail? 200 million users? Every one of them could fully embrace Google+ and they still wouldn't have 1/4 of the userbase of Facebook.

For this reason I think point #4 should have been listed:

4. Android - Nearly every Android phone owner ends up with a Google account and, we can expect, in the near future that will also mean having the Google+ app prominently positioned and well integrated. At 500k handsets a day this growth rate alone will give Google+ a huge leg up.

> "But what is the penetration of Gmail? 200 million users? Every one of them could fully embrace Google+ and they still wouldn't have 1/4 of the userbase of Facebook."

Network effects and critical mass. It's hard to launch a brand new social network because people have a high impedance to creating an account on anything.

If 200 million people created a G+ account, how many non GMail users will follow simply because their GMail-toting friends are on this newfangled thing?

Facebook launched from an initial pool of users that's far smaller (just Harvard) - IMO Google's way of breaking the chicken and egg user-signup problem is pretty awesome.

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