Sums it all up pretty well. The solution for Facebook is probably what Facebook will do anyway. But it won't work. You can't just patch up disruption onto your old technology/business model. You have to start from scratch to compete, and that's something Facebook can do, which is the beauty of all disruptions.
I know Google+ doesn't exactly look like a disruptive innovation at first sight, but more like a direct competitor to Facebook, but if Circles re-defines the game, then that pretty much means it's a disruption and it will take the path of that all disruptive innovations take, which is to replace the incumbent (gradually).
The thing is that Facebook is likely implementing literally everything that is on Google+ right now. If they launch every feature they have before Google+ goes public then the only advantages that Google can possibly maintain is integration with their other products.
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Sums it all up pretty well. The solution for Facebook is probably what Facebook will do anyway. But it won't work. You can't just patch up disruption onto your old technology/business model. You have to start from scratch to compete, and that's something Facebook can do, which is the beauty of all disruptions.
I know Google+ doesn't exactly look like a disruptive innovation at first sight, but more like a direct competitor to Facebook, but if Circles re-defines the game, then that pretty much means it's a disruption and it will take the path of that all disruptive innovations take, which is to replace the incumbent (gradually).
The thing is that Facebook is likely implementing literally everything that is on Google+ right now. If they launch every feature they have before Google+ goes public then the only advantages that Google can possibly maintain is integration with their other products.