this looks like a 1 or 2 person shop, how big is the risk of them calling it quits within 5 years from now?
I'm not sure I agree with you. I would argue that a 1-2 persons shop actually has a much greater incentive to maintain a profitable small-scale business than a great group. For the former, it may be a comfortable addition to their income; for the latter, it might be an nth project that could turn out to not be profitable enough or be too much of a hassle to keep maintaining – the golden standard example being of course the Google Cemetery (https://gcemetery.co/).
An MMR of a few hundreds bucks is quite nice and worth cherishing for a single person, but it's more hassle than it's worth for a big company.
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I'm not sure I agree with you. I would argue that a 1-2 persons shop actually has a much greater incentive to maintain a profitable small-scale business than a great group. For the former, it may be a comfortable addition to their income; for the latter, it might be an nth project that could turn out to not be profitable enough or be too much of a hassle to keep maintaining – the golden standard example being of course the Google Cemetery (https://gcemetery.co/).
An MMR of a few hundreds bucks is quite nice and worth cherishing for a single person, but it's more hassle than it's worth for a big company.