Very interesting, and I have a lot of respect for Grace Hopper personally. I think tech that's meant to look 'correct' to the right people is often worse off for it, though. I've got no interest in appealing to the people that won't even bother trying to look at it if it reminds them of maths or uses something other than plain English, but it has a place I suppose. I just think the posted article overestimates its scope.