+1 to you sir. The author did not think that he was conned or purchased an inferior product or paid too much or even purchased something unnecessary. This is a success story of how to sell a luxury item that both parties agree was an unnecessary item, with the customer being actually satisfied at the end.

The magic of the Turkish Carpet isn't about closing the sale, it's about the sale process accumulating in the fact that you feel good that you've made the purchase. The entire process was really all about the customer receiving attention, trivia, entertainment and respect -- these are all added values to the end product.

A lot of web apps are completely unnecessary : what can we learn from these guys to sell well made but unnecessary stuff?