When I heard about this the first time, one of the "benefits" of this approach is they only sell deals to companies that actually have demand. And I never understood that. One of the reasons Groupon is so reviled is because the demand for these ridiculous deals causes great problems for the business in question. If the deal didn't have any demand, then there wouldn't be any problem whatsoever and people wouldn't be hating Groupon. If anything, the way Loopt is doing this is far worse than Groupon, as the article demonstrates.