Publishing results in:
- Loopt getting subscribers to its list. That seems like a benefit to me.
- Merchant getting perceived as a discount brand. For many merchants, that's a negative.
- Merchant having to deal with customer inquiries about a deal they know nothing about. That's a negative.
It should also be noted that Loopt picked really high profile businesses like Bi-Rite and Ritual Coffee. These places usually have lines and don't have much need to run large discounts.
If Loopt had picked obscure businesses, it would make it easier to claim they weren't trying to benefit from the business's good name.
Comments
Publishing results in: - Loopt getting subscribers to its list. That seems like a benefit to me. - Merchant getting perceived as a discount brand. For many merchants, that's a negative. - Merchant having to deal with customer inquiries about a deal they know nothing about. That's a negative.
It should also be noted that Loopt picked really high profile businesses like Bi-Rite and Ritual Coffee. These places usually have lines and don't have much need to run large discounts.
If Loopt had picked obscure businesses, it would make it easier to claim they weren't trying to benefit from the business's good name.
Loopt getting subscribers to its list. That seems like a benefit to me.
But not a net benefit. Unless this is sustainable, it will have been a very expensive way to collect email addresses.
This whole model is going to collapse for a lot of reasons. I wrote about that here:
http://redesignmobile.com/2011/06/22/loopts-u-deals-offer-an...