At least looking at the archive.org version of the site it looks like just providing a way of building a username out of hash(phone number, website). I'm not seeing information about passwords or authentication and I wouldn't treat knowledge of someone's phone number to be at the same level of a password.
So, to me it looks like marketing hype without substance. It would be useful for the site to be online and not giving 500 errors though to see if they had anything else.
Comments
At least looking at the archive.org version of the site it looks like just providing a way of building a username out of hash(phone number, website). I'm not seeing information about passwords or authentication and I wouldn't treat knowledge of someone's phone number to be at the same level of a password.
So, to me it looks like marketing hype without substance. It would be useful for the site to be online and not giving 500 errors though to see if they had anything else.
This gave me a little more context: https://web-login.human-id.org/demo/
Which has all the same issues as SMS 2FA.