Comment on Your startup needs to sell experiences, not featuresComments−rmason15yI've built a lot of sites for small businesses. It's a big struggle to try and dissuade them from the hard sell.The key is to persuade people to buy from you and not just shout at them like the ads on late night TV.−younata15yBut... how will I know to buy it if Billy Mays (RIP) isn't shouting at me to buy it?
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I've built a lot of sites for small businesses. It's a big struggle to try and dissuade them from the hard sell.
The key is to persuade people to buy from you and not just shout at them like the ads on late night TV.
But... how will I know to buy it if Billy Mays (RIP) isn't shouting at me to buy it?