No one is suggesting advertisers tracking you is bad because people "can't control themselves." People don't like being tracked because, over time, private information can be inferred from your viewing history. Things like your age, gender, relationship status, income, ethnicity, education, hobbies, health concerns, diet, voting preferences, family names, etc. can all be known about you with high certainty simply by having trackers on the sites you visit. Ironically, this is exactly the kind of data you understand being concerned about before making several bad faith assumptions about why people don't want to be tracked.